What is SEO?
SEO, or Search Engine Optimization, is the process of improving a website so that it ranks higher in search engine results. The goal is to attract more visitors to the site by making it more visible to people who are searching for relevant topics on search engines like Google. This involves optimizing various elements of the website, such as its content, keywords, and technical aspects, to make it more appealing to search engines.The primary goal of SEO is to increase organic (non-paid) traffic to a site by ensuring that it appears higher in search engine results when users search for relevant terms.
Why is SEO important?
SEO is vital for a number of reasons.
1) Higher Visibility and Traffic: Higher rankings in search results increase your website’s visibility and, consequently, visitors. Most consumers select one of the top choices on search engine results pages (SERPs).
2) Credibility and Trust: Users frequently consider higher-ranked websites as more reputable and trustworthy. High rankings indicate to users that your website is a reliable source of information.
3.) Improved user experience: SEO is more than simply search engines; it is also about enhancing the user experience. SEO strategies, such as making a site mobile-friendly and reducing page load times, improve the overall user experience.
4.) Cost-Efficient Marketing: Unlike paid advertising, organic SEO efforts can continue to bring in traffic over time without ongoing costs. It’s a long-term strategy that provides a high return on investment (ROI).
Here are some questions asked in SEO interviews for freshers:
1) What is an organic result?
Organic results are provided by search results based on relevance, quality, and other ranking variables and are one of the two kinds of search results in SERPs. Organic results, sometimes known as ‘free results’ or ‘natural outcomes, are unpaid.
2) What is paid result?
Paid results refer to advertisers who pay to have their ads become visible alongside superior organic results in SERPs. Paid results are fast, and advertisers do not require them to improve their website, content, or material to rank. Your highest CPC and quality score will identify your place. The more money you save, the better your quality score.
3) What is kyword frequency?
Keyword frequency refers to how many times a given keyword phrase becomes visible on a webpage. When optimizing a web page, we must avoid misuse of the keywords to the point of keyword stuffing.
4) What is keyword density?
Keyword density refers to the number of times a keyword or phrase becomes visible on a web page. When keyword density exceeds the appropriate level, search engines could interpret it as term loading. As a result, we must ensure that the keyword density for any significant or secondary search terms is not excessive. For example, if a term appears five times in a 200-word text, its density is 2.5 percent.
5) What is keyword proximity?
The gap between two terms on a web page is measured by keyword proximity.
6) What is the definition of a long tail-keyword?
Long-tail phrases have more than four words and are highly specialized. Long-tail keywords, as opposed to wide keywords, show the aim and quality of the search, resulting in a large number of purchases when properly targeted. Long-tail keywords work well on blogs. They have a smaller search volume than broad keywords, but when we combine several long-tail keywords, we get a lot of traffic with a high conversion rate.
7) What is the definition of bounce rate in SEO?
According to Google, bounce rate is the proportion of all sessions on your site in which people saw just one page and sent only one request to the insights server. To reduce bounce rates, increase page engagement (via internal links, CTAs, and so on), improve page performance, and ensure consistent user interaction, among other things.
8) What is robots.txt?
It’s a text file called robots.txt. It’s everything done via this file. It teaches search engine crawlers how to index and cache a website, a webpage, or directory’s file, as well as a domain.
Expert level SEO Questions and Answers:
9) What are anchor texts?
The accessible text in a hyperlink is referred to as anchor text. Anchor texts help users grasp the objective of the page. Keywords are also helpful in SEO. However, if you are overoptimized, Google could punish you.
10) What is an HTML Sitemap?
HTMttL Sitemap is a new website that allows people to view a list of pages structured to understand the site quickly. An HTML sitemap isn’t important if your website has a few user-accessible sites.
11) What makes a website search engine friendly?
Keywords, quality content, titles, information, and other criteria all contribute to a website’s search engine-friendly position. A website requires these qualities to be ranked by a search engine and hence discovered by a user.
12) How do you measure SEO success?
You may wish to respond to this question based on the type of organization you’re applying for, as goals may vary. Likewise, there are numerous methods for measuring key performance indicators (KPIs) and, thus, overall success. It is vital that an SEO professional measure results to see if the methods and plan need to be altered to succeed.
13) Which SEO tools do you regularly use?
Many tools can make SEO jobs more accessible, and choosing the best one depends on your needs.
⦁ Moz
⦁ quack SEO
⦁ sem haste
⦁ ahref
14) How do you approach keyword research?
Your response may differ from the one provided above. You should explain which keyword research tools you use and how you go about it. For example, if you run keyword research using Google Keyword Planner, that is your response for the tool. However, you must also explain how you will go about it. You must show that you do more than just speculate at a term and enter it into the program before checking the results.
15) What is link building and why does it matter?
Google exists to help the searcher. That means Google is continuously attempting to find out which results are most relevant to any given searcher at any given time. In addition to relevancy, Google analyzes credibility. So the search engine checks to see whether any other websites have connected to yours. If this is the case, it signifies that your content is worth linking to and hence more trustworthy than a website that is not externally connected to.
16) What are backlinks?
When a website links to another, a backlink is constructed. In other words, backlinks to your website are essentially a signal to search engines that people are interested in your content.
17) What is page speed, and why does it matter?
Page speed refers to how fast your site loads for a user, which Google examines when ranking websites because a faster loading page speed relates to a better user experience. If the interviewer asks what you would do to improve page speed, give examples such as reducing image sizes, enabling compression, reducing redirects, removing render-blocking JavaScript, leveraging browser caching, improving server response time, compressing files via a content distribution network, optimizing the code, and so on.
